Job Descriptions
- Understanding of client business goals and marketing objectives
- Running quantitative research qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors, and perceptions
- Crafting briefs including target market analysis, personas, customer journeys, actionable consumer insights, and key messaging recommendations to establish a winning strategy plan
- Creating Business solution strategy, branding communication strategy, IMC strategy, then presenting to the clients for an approval
- Presenting the strategic plan to the team including the Creative team, Media team, Tech team with a clearly defined brief
- Be a leader in internal meeting to ensure the entire campaign aligns with the strategy plan
- Working closely with Strategic Planning Manager and Business Consulting Director to create impact strategy development and prioritize the workload